{"product_id":"color-charm-bleach-extra-strength-16oz","title":"Color Charm Bleach - Extra Strength 16oz","description":"\u003cp\u003eWELLA COLORCHARM Extra Strength Powder Lightener provides up to 9 levels of lift, rebuilds hair bonds following the lightening process for up to 97% less breakage*, and can be used for on-and off scalp application.\u003c\/p\u003e\u003cp\u003e\u003cem\u003e*when used with WCC Post Color \u0026amp; Lightening Treatment vs. WCC Extra Strength lightener alone\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUp to 97% Less Breakage*\u003c\/li\u003e\n\u003cli\u003ePowers Through Brass\u003c\/li\u003e\n\u003cli\u003eUp to 9 Levels of lift\u003c\/li\u003e\n\u003cli\u003eFor on-and-off scalp application techniques\u003c\/li\u003e\n\u003cli\u003eWorks on all hair types and on previously colored hair\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHair Type:\u003c\/strong\u003e All Hair Types\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eUsage Instructions:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePerform a strand test before using.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOff-scalp application:\u003c\/strong\u003e Mix 1 scoop (1 oz) of Extra Strength Powder Lightener with 1.5 oz - 2 oz of 20 or 40 volume WELLA COLORCHARM Cream Developer to non-metallic bowl. Check hair every 5-10 minutes. Process for up to 50 minutes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOn-scalp application:\u003c\/strong\u003e Mix 1 scoop (1 oz) of Extra Strength Powder Lightener with 2 oz of 20 volume WELLA COLORCHARM Cream Developer, in a non-metallic bowl. Apply evenly to unwashed hair. If hair has build-up, shampoo one day prior to lightening. Do not shampoo immediately before lightening. Development time depends on the condition of the hair and the desired blonde result. Check hair every 5-10 minutes. Process for up to 50 minutes. Rinse and shampoo then apply WELLA COLORCHARM Post Color \u0026amp; Lightening Treatment as directed.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRemoval or correction of color:\u003c\/strong\u003e Mix 1 scoop (1 oz) of Extra Strength Powder Lightener with 3 oz of WELLA COLORCHARM 10 volume Cream Developer, in a non-metallic bowl. Apply to dry hair starting at the darkest area. Do not apply to scalp. Timing will vary depending upon degree of removal\/correction needed. Do not process for more than 30 minutes.\u003c\/li\u003e\n\u003cli\u003eThe container must be completely empty before disposal.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e POTASSIUM PERSULFATE, SODIUM SILICATE, AMMONIUM PERSULFATE, MAGNESIUM CARBONATE HYDROXIDE, SODIUM STEARATE, PARAFFINUM LIQUIDUM\/ MINERAL OIL\/ HUILE MINÉRALE, XANTHAN GUM, ALGIN, DISODIUM EDTA, MALIC ACID, SILICA, ULTRAMARINES (CI 77007).\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWarnings:\u003c\/strong\u003e CAUTION: THIS PRODUCT CONTAINS INGREDIENTS THAT MAY CAUSE SKIN IRRITATION ON CERTAIN INDIVIDUALS AND A PRELIMINARY TEST ACCORDING TO ACCOMPANYING DIRECTIONS SHOULD FIRST BE MADE. THIS PRODUCT MUST NOT BE USED FOR DYEING THE EYELASHES OR EYEBROWS TO DO SO MAY CAUSE BLINDNESS. Can cause severe allergic reactions. Follow instructions. Not intended for use on persons under the age of 16. Temporary “black henna” tattoos may increase the risk of allergy. Perform allergy alert test 48 hours before use.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 16 oz \/ 454 g\u003c\/p\u003e\n\u003cp\u003e99350196987\u003c\/p\u003e","brand":"Color Charm","offers":[{"title":"Default Title","offer_id":51277023019233,"sku":"395363","price":13.32,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0318\/8604\/9418\/files\/520Wx520H-WCC-Extra-Strength-Powder-Lightener-Tub-01.jpg?v=1793634012","url":"https:\/\/www.ogdenbeauty.com\/products\/color-charm-bleach-extra-strength-16oz","provider":"Ogden Beauty Supply","version":"1.0","type":"link"}