Products

Ultra-light, ultra-fine, ultra-buildable hairspray to make any style last from day to night with a workable, brushable hold. Reformulated, with a new scent!Benefits Ultra-light, buildable hairspray for long-lasting style retention with a workable, brushable hold Ultra-fine mist builds hold, body and shine Ideal for...

Our Freezing Spray is our ultimate maximum hold hairspray for long-lasting style. Your look isn’t going anywhere.Benefits Powerful hold hairspray for long-lasting style Ideal tool for locking in the final style while delivering maximum shine Protects hair’s natural moisture balance as it locks out...

Another unisex styling secret in our toolkit. This innovative firm-hold gel delivers strong control for wet looks or more sculpted blow-dry looks.Benefits Innovative firm-hold styling gel that combines two powerful holding agents to deliver strong control with a high-gloss finish Ideal for wet looks,...

Amp up volume and enhance texture with our Sea Salt Texturizing Spray. Perfect to create tousled effortless waves or just add extra volume for fine hair.Benefits Volume-building styling spray Promote thickness and enhances texture Enhances strand separation and definition Ideal as a style-supporting hair...

Improve manageability and prepare your hair for sleek smooth styling with frizz-free results with our Silkening Conditioner.Benefits Sulfate, paraben and sodium chloride-free Designed to dramatically improve manageability on coarse or curly hair types SeaExtend formula seals color in sea botanicals that help to seal...

We forecast silky, shiny, smooth and frizz-free hair in your future when you use this crystal clear, ultra-light silkening oil treatment. Perfect for all hair types!Benefits Weightless argan oil and sweet almond oil treatment Designed to smooth, silken, and add shine Dramatically silkens and...

Coarse or curly hair types gets under control with the Silkening Shampoo. SeaExtend® helps maintain color treated hair longer with silkier, smoother feel.Benefits Sulfate, paraben and sodium chloride-free Designed to dramatically improve manageability on coarse or curly hair types SeaExtend® formula seals color in...

Get that volume back with our Thickening Conditioner. This luxurious conditioner helps preserve hair color while helping to protect thermally damaged hair.Benefits Formerly Volumizing Conditioner Sulfate, paraben and sodium chloride-free Designed to enhance natural volume, body and strand vitality on fine, thin or normal...

Hair lost that umph? Use our Thickening Shampoo to enhance natural volume and body especially for fine and thin hair!Benefits Formerly Volumizing Shampoo Sulfate, paraben and sodium chloride-free Designed to enhance natural volume, body and strand vitality on fine, thin or normal hair types...

Get the benefits of a wax sans that heavy sticky feel! This flexible, non-sticky, silicone free styler delivers soft texture, volume and dimension in a clean, no mess applicator.Benefits Fine-mist, fast-drying finishing and texturizing spray Designed to deliver medium hold, volume, separation and definition...

Get it straight! Our Straightening Ultragel is a zero-hold styling gel that transforms curly, unruly or hard-to-manage hair into smooth, silky-straight texture.Benefits Lightweight styling gelade that combines ultra-light silicones for maximum sleekness Powerfully transforms curly, unruly or hard-to-manage hair into smooth, silky- straight texture...

A great unisex styling product that is a versatile, firm-hold styling spray with breakthrough heat-activated Ultraflex® polymer technology to plump up hair!Benefits A versatile, firm-hold styling spray with breakthrough heat-activated Ultraflex® polymer technology to dramatically plump the hair without roughing up the outer cuticle...

Add style and definition with this powerful paste.Benefits Powerful texturizing paste that combines the flexibility of a wax with the holding power of a hairspray Non-greasy, tacky formula lets you direct hair with fingers to create lasting texture with a modern, matte finish Creates...

This light hold, weightless volume-building foam adds body and bounce to lifeless hair.Benefits This weightless styling foam is designed by professionals to provide lasting style retention and volume without stiffness or flaking. Its unique pinpoint delivery concentrates foam at the root for maximum lift...

Deeply cleanses hair while helping create lightweight, long-lasting volume for fine, thin hair.Benefits Formerly Vitalizing Shampoo Lightweight deep cleansing shampoo Renews hairs’ inner strength, volume and body Leaves hair full of body with natural shine Best ForBest For: Fine, thin hairIngredients Formulated with Algaeplex®...

Get mega volume and hold with this flake-free spray that ensures any look is locked in place!Benefits Firm-hold, non-aerosol finishing spray with a workable 5-second dry-down period Maximum hold thermal styling product that creates the longest lasting styling support for a thermal set Delivers...

Get mega volume and hold with this flake-free spray that ensures any look is locked in place!Benefits Firm-hold, non-aerosol finishing spray with a workable 5-second dry-down period Maximum hold thermal styling product that creates the longest lasting styling support for a thermal set Delivers...

Keep things natural but go fully gorgeous with this full volume striplash! Its slightly narrower band helps keep it super natural-looking and the rounded silhouette opens up and brightens the eye._ - Full volume, short length - Rounded lash style: elongated in the center...

Ardell 102 is your easy everyday striplash. The Demi band keeps things light and comfortable, so you get a little extra emphasis without anything dramatic. - Demi lash: slightly narrower band than a regular strip lash style - Black

Pretty and versatile, this fluffy lash features a full volume but a short length so you can wear them all day and all night. The slightly narrower Demi band keeps them comfortable enough to slay 'round the clock._ - Full volume, short length -...

Easy-to-apply lashes with JUST the perfect amount of added emphasis to your own lashes? These lashes are a natural! Get a delicate 3D effect with the spiky silhouette and ultimate flirt vibes with the slight winged shape._ - Light volume, medium length - Slightly...

For when you're looking for a natural look for everyday! These lashes are so subtle, you might start to think you were born with them.     - Light volume, medium length - Slightly flared lash - Slight crisscrossing at the base of the...

Want wild child-level looks without all the extra volume? It's only natural. These perfect-for-beginners lashes feature a long spiky style with tapered tips for added texture. Lightweight and easy-to-apply enough for daily wear. Works on all eyes but looks extra glam on those who...

Flirty flutter is in full effect in these glam lashes! They are inspired by the soft way your natural lashes grow, with fibers that are thicker and longer towards the outer corners, and subtle varying lengths. Lightweight and easy to apply.     -...

Take things lightly in these delicate, daytime-perfect lashes. They're light on length and volume, creating a subtle fullness effect.     - Very light volume, short length - Rounded lash style: elongated in the center with shorter inner and outer corners - Slightly staggered...

Ardell 108 in brown, for anyone who wants their lashes to look like their lashes. The softer brown tone blends beautifully with lighter hair and warm makeup looks. - Easy to apply and wear - Brown

Ardell 109 is a classic black striplash that slips right into your everyday routine. Easy to apply, easy to wear, and ready for whatever the day turns into. - Easy to apply and wear - Black

A next-level natural strip lash that provides the perfect "mine but better" fullness for daily wear.   - Light volume, short length - Rounded lash style: elongated in the center with shorter inner and outer corners - Staggered lengths that mimic a natural lash...

Ardell 110 in brown gives you definition with a softer edge. The warmer brown band and fibers read more natural than black, making it a favorite for daytime wear. - Easy to apply and wear - Brown

Get instant, diva-worthy volume and intense color for maximum drama in these plush reusable strip lashes.   - Full volume, long length - Flared lash style: shorter at the inner corner and longer at the outer corner - Invisiband® provides an undetectable lash band...

Put a flirty finishing touch on your beauty look with these must-have lower strip lashes! Light on volume and featuring a short length, you won't have to worry that they're stealing the spotlight: wear these to add complete fullness.   - Light volume, short...

Ardell 112 in brown is the subtle option in your lash drawer. Soft brown fibers add just enough definition to look polished without announcing themselves. - Easy to apply and wear - Brown

Ardell 113 in black is a straightforward, wearable striplash. Pop them on for work, errands or a night out and let them do the rest. - Easy to apply and wear - Black

Ardell 114 in black is an everyday striplash with classic Ardell comfort. Lightweight enough for daily wear, pretty enough for the occasion. - Easy to apply and wear - Black

Feelin' shy? Not when you're wearing these lashes! They're full volume and oh-so-long, and with the rounded silhouette you'll get a gorgeous bright-eyed effect._ - Full volume, long length - Rounded lash - Black

Create a brighter and more subtle beauty eye look in these natural-looking strip lashes. Inspired by the soft way your natural lashes grow, the fibers are thicker and longer towards the outer corners and feature subtle varying lengths. Lightweight and easy-to-apply.     -...

These easy-to-wear strip lashes are luxe enough for dramatic party nights but natural enough for daytime looks! They deliver instant glamorous volume and definition for those who have small, large, almond shaped or deep-set eyes. Hand-knotted with 100% premium sterilized human hair, draw attention...

Ardell 117 in brown keeps things soft. The brown fibers frame the eye without the contrast of a black lash, so the finish stays natural in daylight. - Easy to apply and wear - Brown

Ardell 118 in black is a wear-anywhere striplash. Easy application, comfortable band, and the kind of finish that works just as well with a full face as with mascara alone. - Easy to apply and wear - Black

Comfortable to wear and so lightweight, these beautiful lashes have a full curl for all the added length and volume you could ask for! The swooped, contoured style flares out at the outer corner, just like your natural lashes.     - Medium volume,...

Perfect the "mine but better" look in this subtle and super light strip lash! Adds just a touch of volume and really opens up the eye with its rounded lash style.     - Very light volume and short length - Rounded lash style:...

Go fully doe-eyed! This fluttery lash features a very light, slightly staggered silhouette and medium-length, with a rounded and elongated center for an eye-brightening effect.   - Very light volume and short length - Rounded lash style: elongated in the center with shorter inner...

Lash like a boss in perfectly 3D-spiky lashes! They're still natural enough for everyday use because of the medium length and volume. The rounded shape instantly gives you a big, babydoll-eye effect._ - Medium volume, short length- Ideal for beginners- Easy to apply and...

Try a glam look that's a little different than the average! These lashes feature a unique staggered effect for a seriously sexy look, and the light volume and short length keeps them from doing too much. Wear them from day to night comfortably with...

These dainty, black false eyelashes bring just the right amount of volume & length to your eyes. Adds just a dash of natural lushness to your everyday look.     - Light volume and short length - Staggered lengths - Flared lash style: shorter...

Sometimes, less really is more! Accent lashes are the ideal alternative for providing an everyday, natural boost that's better than mascara alone. And you won't miss out on big-time lash payoff! Accent lashes create a timeless doe-eyed look by accentuating the outer corners of your eyes....