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Color Charm May/June 2025

  • GEL COLOR GIVES YOU:• SPEED OF LIQUID, CONDITIONING AND CONVENIENCE OF CREAM• VERSATILITY OF USE – BOWL AND BRUSH OR BOTTLE• TRANSLUCENT MIXTURE FOR BETTER CONTROL• VIBRANT, LONG LASTING, FADE RESISTANT RESULTS WITH GELFUSE™ TECHNOLOGY • EXCELLENT GRAY COVERAGE COVERS THE MOST RESISTANT GRAYSCONDITIONING• UP...
    Licensed Pro's Only. Please log in to see prices
    • 051/1N Black
    • 148/3A Dark Ash Brown
    • 211/2N Very Dark Brown
    • 237/4A Medium Ash Brown
    • 246/5A Light Ash Brown
      257/4G Dark Golden Brown
      311/3N Dark Brown
      356/4R Cinnamon Brown
      367/3RV Black Cherry
      411/4N Medium Brown
      435/5G Light Golden Brown
      445/5RG Light Auburn
      4BC Iced Espresso
      507/5RV Burgundy
      511/5N Light Brown
      542/6AA Ash Blonde
      555/6G Hazel Blonde
      5BC Fudge Pop
      5WR Allspice
      5WV Cinnamon
      607/6RV Cyclamen
      611/6N Dark Blonde
      1036/10G Honey Blonde
      632/7AA Medium Ash Blonde
      643/7WR Tan Blonde
      672/7A Med Smokey Ash Blnd
      6BC Mud Slide
      6R Red Terra Cotta
      6W Praline
      711/7N Medium Blonde
      725/7G Sunlight Blonde Brown
      729/8RG Titian Red Blonde
      740.5/8A Light Ash Blonde
      7BC Coffee Ice Cream
      7NG Medium Beige Blonde
      7W Caramel
      7WV Nutmeg
      810/7R Red-Red
      811/8N Light Blonde
      841/8G Light Golden Blonde
      8BC Root Beer Float
      8NG Light Beige Blonde
      911/9N Very Light Blonde
      940/9A Pale Ash Blonde
      9NG Sand Blonde
      1001/10N Satin Blonde
      1030/10A Palest Ash Blonde
      1120/12AA Nordic Blonde
      1200/12N Blonde Claire
      1210/12A Frosty Ash
      1290/12C Ultra Light Blonde
      12NG Surf Side Blonde Plus
  • CHOOSE LIQUID COLOR FOR QUICK, FULL-HEAD SERVICES, EASY BOTTLE APPLICATION AND RELIABLE RESULTS Wella colorcharm Permanent Liquid Color saturates and fuses with the hair to deliver a TRUE-TO-TONE color that is exceptionally fade resistant.Liquid Color provides a vibrant palette without boundaries with 62 easily...
    Licensed Pro's Only. Please log in to see prices
    • BP Blonding Plus
    • 042 Gold
    • 050 Cooling Violet
    • 051/1N Black
    • 148/3A Dark Ash Brown
      211/2N Very Dark Brown
      237/4A Medium Ash Brown
      246/5A Light Ash Brown
      257/4G Dark Golden Brown
      311/3N Dark Brown
      336/5AA Light Drab Brown
      347/4RG Dark Auburn
      356/4R Cinnamon Brown
      367/3RV Black Cherry
      3NW Dark Warm Natural Brown
      411/4N Medium Brown
      435/5G Light Golden Brown
      445/5RG Light Auburn
      462/6A Dark Ash Blonde
      4NN Intense Medium Brown
      4NW Medium Natural Warm Brown
      507/5RV Burgundy
      511/5N Light Brown
      542/6AA Ash Blonde
      544/6RG Light Copper
      555/6G Hazel Blonde
      5NN Intense Light Brown
      5NW Light Natural Warm Brown
      5WR Allspice
      5WV Cinnamon
      607/6RV Cyclamen
      611/6N Dark Blonde
      632/7AA Medium Ash Blonde
      643/7WR Tan Blonde
      672/7A Medium Smokey Ash Blonde
      6NN Intense Dark Blonde
      6NW Dark Natural Warm Blonde
      6R Red Terracotta
      6W Praline
      711/7N Medium Blonde
      725/7G Sunlight Blonde Brown
      729/8RG Titian Red Blonde
      740.5/8A Light Ash Blonde
      7NG Medium Beige Blonde
      7NN Intense Medium Blonde
      7NW Medium Natural Warm Brown
      7W Caramel
      7WV Nutmeg
      810/7R Red
      811/8N Light Blonde
      841/8G Light Golden Blonde
      8CG Light Platinum Gold Blonde
      8NG Light Beige Blonde
      8NN Intense Light Blonde
      8NW Light Natural Warm Blonde
      911/9N Very Light Blonde
      940/9A Pale Ash Blonde
      9G Soft Pure Gold Blonde
      9NG Sand Blonde
      9NN Intense Very Light Blonde
      1001/10N Satin Blonde
      1030/10A Palest Ash Blonde
      1036/10GV Honey Blonde
      1070/10NG Honey Beige Blonde
      1120/12AA Nordic Blonde
      1200/12N Blonde Claire
      1210/12A Frosty Ash
      1290/12C Ultra Light Blonde
      12NG Surfside Blonde Plus
      T05 - Pale Rose Blonde
      T10 - Pale Blonde (Ivory Lady)
      T11 - Lightest Beige Blonde (Royal Blonde)
      T14 - Pale Ash Blonde (Silver Lady)
      T15 - Pale Beige Blonde
      T18 - Lightest Ash Blonde (White Lady)
      T19 - Pearlescent Blonde
      T27 - Medium Beige Blonde
      T28 - Natural Blonde
      T30 - Sheer Golden Blonde
      T35 - Beige Blonde (Imperial Beige)
      T81 - Intense Ash Blonde
  • Introducing NEW WELLA COLORCHARM Permanent Cream Hair Color - the perfect harmony of color and care. We upgraded our trusted gel formula to a new cream formula with breakthrough technology providing additional benefits for your hair. This cream color includes BondGuard technology that helps...
    Licensed Pro's Only. Please log in to see prices
    • 1BBL - Blue Black
    • 1N - Black
    • 1V - Violet Black
    • 2N - Very Dark Brown
    • 3A - Dark Ash Brown
      3N - Dark Brown
      3NN - Intense Dark Brown
      3RV - Black Cherry
      4A - Medium Ash Brown
      4CH - Dark Chocolate Brown
      4N - Medium Brown
      4NN - Intense Medium Brown
      4RG - Cinnamon Brown
      4VV - Plum
      5A - Light Ash Blonde
      5BC - Fudge Pop
      5G - Light Golden Brown
      5N - Light Brown
      5NB - Coffee Bean
      5NN - Intense Light Brown
      5RR - Crimson
      5RV - Burgundy
      5WV - Cinnamon
      6A - Dark Ash Blonde
      6BC - Mudslide
      6CH - Toasted Hazelnut
      6G - Hazel Blonde
      6N - Dark Blonde
      6NB - Souffle
      6NN - Intense Dark Blonde
      6R - Red Terra Cotta
      6RG - Light Copper
      6W - Prailine
      7A - Medium Smokey Ash Blonde
      7BC - Coffee Ice Cream
      7GV - Medium Soft Gold Blonde
      7N - Light Blonde
      7NN - Intense Medium Blonde
      7R - Red
      7VA - Medium Violet Ash Blonde
      7W - Caramel
      7WV - Nutmeg
      8A - Light Ash Blonde
      8G - Light Golden Blonde
      8N - Light Blonde
      8RG - Titian Red Blonde
      9A - Pale Ash Blonde
      9N - Very Light Blonde
      9NG - Sand Blonde
      9PA - Light Pearlescent Blonde
      10GV - Lightest Soft Gold Blonde
      10N - Satin Blonde
      10PA - Lightest Pearlescent Blonde
      12A - High Lift Frosty Ash
      12N - High Lift Blonde
      12V - High Lift Cool Blonde
  • Kick major brass with the #1 Permanent Toner in the US*. Perfect for correcting and neutralizing brass after lightening, WELLA COLORCHARM Permanent Liquid Toners are quick and easy to use for at-home, salon-quality blondes. Our toners are gentle on hair allowing you to neutralize...
    Licensed Pro's Only. Please log in to see prices
    • T05 - Pale Rose Blonde
    • T10 - Pale Blonde (Ivory Lady)
    • T11 - Lightest Beige Blonde (Royal Blonde)
    • T14 - Pale Ash Blonde (Silver Lady)
    • T15 - Pale Beige Blonde
      T18 - Lightest Ash Blonde (White Lady)
      T19 - Pearlescent Blonde
      T27 - Medium Beige Blonde
      T28 - Natural Blonde
      T30 - Sheer Golden Blonde
      T35 - Beige Blonde (Imperial Beige)
      T81 - Intense Ash Blonde
  • Use only with 10 Volume Developer Neutralize brass and enhance your blonde with up to 90% less breakage,** thanks to the #1 permanent toner in the US.* WELLA colorcharm Permanent Liquid Toners let you create hard to achieve shades of blonde, such as platinum...
    Licensed Pro's Only. Please log in to see prices
    • T12 - Silver Mist
    • T16 - Polar Ice
    • T38 - Ivory
    • T50 - Pink Blossom
    • T68 - Lavender Silk
      T69 - Pearl Gray
      T86 - Radiant Lilac
      T96 - Muted Rose

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