Wella

When it comes to blondes, WE’VE GOT YOU COVERED. Shimmer lights award-winning, color-enhancing care has everything you need to moisturize and neutralize unwanted brass. Shimmer Lights Violet Toning Mask provides the perfect balance of violet toning and deep conditioning to keep blonde hair bright...

Introducing NEW WELLA COLORCHARM Permanent Cream Hair Color - the perfect harmony of color and care. We upgraded our trusted gel formula to a new cream formula with breakthrough technology providing additional benefits for your hair. This cream color includes BondGuard technology that helps...

Use only with 10 Volume Developer Neutralize brass and enhance your blonde with up to 90% less breakage,** thanks to the #1 permanent toner in the US.* WELLA colorcharm Permanent Liquid Toners let you create hard to achieve shades of blonde, such as platinum...

GLOSS, TONE, REFRESH, OR ENHANCE HAIR COLOR Our 21 NEW Wella colorcharm Demi-Permanent shades offer shiny, healthy-looking color with less damage*. With a wide palette of Blonde, Red, Violet and deep Brunette shades, we have every color needed to create the look you desire....

GEL COLOR GIVES YOU:• SPEED OF LIQUID, CONDITIONING AND CONVENIENCE OF CREAM• VERSATILITY OF USE – BOWL AND BRUSH OR BOTTLE• TRANSLUCENT MIXTURE FOR BETTER CONTROL• VIBRANT, LONG LASTING, FADE RESISTANT RESULTS WITH GELFUSE™ TECHNOLOGY • EXCELLENT GRAY COVERAGE COVERS THE MOST RESISTANT GRAYSCONDITIONING• UP...

CHOOSE LIQUID COLOR FOR QUICK, FULL-HEAD SERVICES, EASY BOTTLE APPLICATION AND RELIABLE RESULTS Wella colorcharm Permanent Liquid Color saturates and fuses with the hair to deliver a TRUE-TO-TONE color that is exceptionally fade resistant.Liquid Color provides a vibrant palette without boundaries with 62 easily...

Kick major brass with the #1 Permanent Toner in the US*. Perfect for correcting and neutralizing brass after lightening, WELLA COLORCHARM Permanent Liquid Toners are quick and easy to use for at-home, salon-quality blondes. Our toners are gentle on hair allowing you to neutralize...

Step into a world of creative freedom, with Wella colorcharm PAINTS: vibrant, semi-permanent hair color to achieve any tone you can imagine. Free of ammonia, peroxide, parabens and animal-derived ingredients; no developer is needed, all you have to do is open, mix and paint...

VIVID DARKS Permanent Cream color Out of the dark and into bold, Vivid Color Achieve vibrant color on naturally dark hair with WELLA COLORCHARM VIVID DARKS. Our permanent dye lifts color up to 3-4 levels, no bleach needed, and helps combat damage with a built-in...

Out of the dark and into bold, vivid color. WELLA COLORCHARM VIVID DARKS 2-IN-1 Lightener + Color lifts up to 6 levels & deposits vibrant color in 1 step. This pigmented lightener removes previous hair dye and provides fresh, vivid tones. Suitable for all...

Out of the dark and into bold, vivid color. WELLA COLORCHARM VIVID DARKS 2-IN-1 Lightener + Color lifts up to 6 levels & deposits vibrant color in 1 step. This pigmented lightener removes previous hair dye and provides fresh, vivid tones. Suitable for all...